How to Make Physical Therapy Part of the Story: The Pitch

Last updated: 04-16-2018

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How to Make Physical Therapy Part of the Story: The Pitch

Here’s the situation: Through your media relations efforts, you heard through the grapevine that a writer, journalist, producer or the like is interested in telling a story with ties to physical therapy. Maybe it’s a story about preventing back pain while running, dealing with chronic pain, preventing injury or surgery … or even simply picking out a pair of shoes for flat-footed people. Regardless, your instinct is immediate: You want to be part of this story. So, how do you make this happen?...


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